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MINI AT THE LONDON DESIGN FESTIVAL 2023.

Get ready for the ultimate display of creativity, imagination and innovation. London Design Festival 2023 is just around the corner – and we’ll be heading to Shoreditch Electric Light Station with a very special MINI exhibition between 16-19 September.

Multi-award-winning artist Morag Myerscough has been busy creating a beautifully bright and immersive installation to give you a glimpse of what’s round the corner for MINI, including some very special four-wheeled guests.

MINI x MORAG MYERSCOUGH.

It turns out we have loads in common with Morag. We both love spreading good vibes. We both like to mix heritage with innovation. And we’re both known for making a big impact with small spaces. It’s these values that have shaped the installation – designed in Morag’s iconic style and named ‘Nice to Meet You Again’. This vibrant urban world combines tradition with technology (a bit like us, hey?) taking you on a sensory journey into an all-electric future. Think loads of greenery, bright colours, sweet scents and soothing sounds.

In the words of Morag, her MINI world is “aspirational, magical and a possible future for the city. There are shared streets, shared cars, clutter removed and offering a positive future within a renewable context. I want people to feel uplifted by these possibilities. The plants are as big as the houses.” Sounds good to us.

SOME VERY SPECIAL GUESTS.

“Nice to meet you again” is what we might say to our two brand-new yet wonderfully familiar MINI models taking centre stage in Morag’s colourful world. The new MINI Countryman and new all-electric MINI Cooper mark the start of an exciting new era – delivering the perfect combo of electrified performance, cutting-edge technology and daring design, without losing that iconic MINI style. Get up close, have a nosy at their unique styling and be one of the first to witness the next generation of MINI.

Hidden behind a meadow façad and surrounded by her feel-good designs, the immersive installation is a way to find out more and is home to an alfresco courtyard where you can grab a coffee. There will also be a space to enjoy talks from guest speakers, with topics ranging from psychology of colour to urban mobility and our brand-new MINI generation.

THE LONDON DESIGN FESTIVAL LINE-UP.

Beyond Morag’s MINI world, there’s plenty to explore across the festival’s different ‘design districts’ – celebrating and promoting London as the design capital of the world. Discover loads of installations, workshops, panels, open studios and tours focusing on everything from graphic design to landscapes, urban design to textiles, furniture to model-making. Check out the whole programme here and start planning your visit.

SATURDAY 16TH SEPTEMBER 15:00 – 15:30
NICE TO MEET YOU AGAIN: MINI, MORAG, AND LDF IN DISCUSSION.

Morag, MINI and LDF will be discussing Morag’s installation, and the future of MINI design. Join us on Saturday 16th September at 15:00, at the Nice to Meet You Again exhibit, to learn more about MINI’s quantum leap into the digital age, their bright vision for the future, and a glimpse of things to come. Hosted by the London Design Festival.

Speakers:
Moderator – Sujata Burman, Editor, LDF
Ben Evans: Director, LDF
Morag Myerscough: Artist
Natasha Newman: Head of Product and Marketing, MINI